Choosing Your Sending Domain

When it comes to sending bulk emails you probably do not want to use your top level domain. Let us take a look at dogwoodlabs.com for example. Most marketers doing a bulk send would really want to use dogwoodlabs.com in a bulk send. Best practice, however, would be to...

Tips on Effective Email Subject Lines

The subject line of an email is important. When an email hits the inbox the from address and the subject line really determines if the individual is going to open the mailer. If the subject line looks suspicious the mailer may get deleted or marked as SPAM. Here are...